Fashion

My Makeup Never Lasted, Until I Added This One Product to My Routine

I have a confession to make. I used to really, really dislike makeup primers. I’m all for optimising the longevity ...

These 19 French Women Always Have the Chicest Hairstyles

It’s hard to put my finger on exactly what it is about French girls that we Brits find so damn ...

I’m a Beauty Editor—8 Skin Mistakes I’m Determined Not to Make in 2024

There’s nothing wrong with making mistakes—life’s a learning curve, after all! But that said, there’s also no harm in wanting to practice skincare ...

5 Chic Ways French Women Are Styling the Brown Colour Trend This Winter

Regardless of the time of year, if you ask me whom it is I look to for style inspiration, I ...

Women in Paris Will Wear These Basics With Skirts and Jeans in 2024

Every time I travel to Paris, I find myself enthralled by the way that French women can make simple wardrobe ...

These Are the Only 2024 Nail Trends That You Need to Know

I’m not ashamed to say I’ve already planned my Christmas manicure. In fact, I’ve had it booked for weeks. You ...

This Body-Shape Calculator Will Guide You to Some Excellent Clothes

Personal style is just that: personal. And no one person or rule can really tell you what suits you. If ...

This Formally “Dated” Knit Just Became the #1Jumper Trend of the Season

Question: what do Bella Hadid, Meghan Markle, Kendall Jenner and Rihanna all have in common? Well, there’s probably a few answers ...

If Fashion People Wear Leggings in 2024, It’ll Be With These 8 Elevated Basics

If anyone knows just how quickly the trend cycle churns, it’s fashion editors. One minute, cargo pants are everywhere; the next ...

I’m an Editor, and I’ll Always Come Back to This Hero Brand for Chic Knitwear

In today’s oversaturated market, brands have to be pretty special to stand out. In some instances this can look like ...

A Stylist Just Told Me That These 3 Haircut Trends Will Be Everywhere Next Year

It’s no secret that 2023 was the year of the bob. From the choppy bob to the Italian bob and even the ...

9 Trending H&M Items That Are Bound to Sell Out Quickly

When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a ...

I’m Calling It: These Will Be the Best Dressed Celebrities of 2024

We all have our style icons, and like everything in fashion, who you look up to sartorially is entirely personal. ...

This London Wedding Was All About Simple Elegance and City Charm

Welcome to Who What Wear Weddings, the destination for style-minded weddings. Expect insightful tips straight from the newlyweds, shoppable elements, and ...

17 Puffer Jackets That Make Being Bundled Look Chic

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently ...

Let’s Talk About Leggings—Here’s What to Wear With Them in 2024

If I’m honest, I’ve never really been into leggings. Although, you would think I’m lying if you saw how many ...

I’ve Fallen for These Elevated Basics From H&M, COS and Mango

Working in fashion is both a blessing and a curse. On the plus side, I get to sift through beautiful ...

6 Last-Minute New Year’s Eve Outfit Ideas You Already Own

New Year’s Eve is almost upon us and, while some of you may have had your last outfit of 2023 ...

21 Winter-Ready Blazers That Are Warm Enough to Keep You Cosy

When it comes to identifying the most-popular blazers, a few styles come to mind instantaneously. Checked blazers are always a ...

After Weeks of Searching, I’ve Finally Found Birkenstock Bostons In Stock

Not even fashion people can resist the lure of a comfortable shoe, which might help explain the industry’s latest footwear ...

I’m Only Bothered About Wearing One Thing in January—This Rich Dress Colour

As I type this I’m in loungewear, desperate to break free and dress up smartly again. I can’t deny that I’ve ...

Katie Holmes Just Wore The Coat And Jeans Pairing I’ll Be Copying This Winter

Some jeans and jacket pairings miss the mark, but some are a match made in heaven. On a walk in New ...

I Hate NYE but Love Dressing Up—Here Are 8 Failsafe Outfits For Every Event

Let’s be honest here: Not all of us will be going out this New Year’s Eve. While it can be great ...

5 2024 Trends That Will Make Your Favourite Jeans Look Very Fresh

If there’s one thing all of us on team Who What Wear love, it’s the arrival of a fresh slew ...

The Internet’s Best Winter Dresses, According To Warm & Happy Customers

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently ...

Levi’s X Barbie Ferreira Features Plus-Size Denim — Here Are My Favorite Pieces

From ruling the #styleinspo reblog scene on Tumblr as a teenager to her star-making turn as Kat on Euphoria, Barbie ...

15 Expert-Approved Tips to Help Combat Dry, Damaged Skin This Winter

If you have dry skin, it sometimes feels as if no amount of moisturiser will quench your skin’s thirst and give ...

New Year’s Eve Makeup Is My Forte—10 Looks on My Mood Board This Year

I love doing my own makeup. Ever since I was 15 years old and trying out my first Urban Decay Naked ...

8 Noteworthy Trends for 2024 That French Women Are Already Wearing

When it comes to determining the next big trends, the runway is usually the first place I turn. After all, ...

The 10 Most Classic Designer Handbag Brands of Our Generation

We’re of the opinion that everything we buy should be viewed as an investment. Whether it is an affordable dress, ...