Fashion

I’ve Done the Research—These Are the Best Blow Dryers for Afro Hair

For those of us blessed with kinky and coily hair, finding the right blow dryer to add to your toolkit—no matter ...

I’m a Fashion Editor—16 Affordable Jewellery Brands I Wish I Could Keep a Secret

Let’s be straight here: There’s absolutely a time and place for fine jewellery (aka those future heirlooms that are purchased ...

How Much Should You Really Spend on an Engagement Ring?

If you’ve ever thought about getting engaged at any point in your life, you’ve probably at least pondered how much ...

I Love Expensive Candles, But These Under-£25 Ones Are Just as Good

I totally blame my job for my obsession with expensive candles. Before I worked in the beauty industry, candles were ...

Tried and Tested: The Very Best Leggings on The Market, Reviewed By an Editor

There are a few pieces in my wardrobe that can be considered true staples (namely jeans, blazers, white t-shirts and ...

Dry, Sensitive Skin? These Are the 13 Moisturisers That Will Suit You Best

Sensitive skin is never fun—and when you’re battling a combination of redness, irritation, itching, and inflammation, sometimes the last thing you ...

5 Effortless Ways to Style the Most Wearable Boot of All Time

Hands up who owns a pair of (or even multiple pairs of) black boots? That’s everyone then. So, what’s the obsession ...

I Just Built My Dream Winter Wardrobe Completely From M&S

You might think our fashion-editor wardrobes are full to the brim with exclusive, high-designer brands. And whilst there are those ...

My Perfect Winter Workwear Capsule Wardrobe Contains Just 9 Key Pieces

Having made it through the initial stages of back-to-school season, suddenly winter is staring us in the eyes and our lightweight ...

Suddenly, All of the Coolest People Are Wearing Red Cardigans

I’m going to let you in on a secret. Though we have access to some of the best designer garments ...

The Throw-On Top Trend Hailey Bieber and Taylor Swift Are Both Backing

Caught up in the maelstrom of Rugby World Cup excitement, it seems we’re not the only only whipping out our rugby shirts ...

This Zara Perfume Gives a Damn Good Impression of a £235 Cult Fragrance

Here at Who What Wear, we are big fans of Zara perfumes. Not only do they smell incredible, but they ...

I’ve Worked It Out—This Is How Celebrities Always Look Classy and Expensive

Let’s start with the obvious—most celebrity outfits look expensive because, well, they are. After all, the worlds of celebrity and fashion ...

’90s Fashion Moments: 34 Memorable Trends We Still Love

The resurgence of ‘90s fashion has resulted in a truly mixed bag of emotions. While the decade can be credited ...

7 Winter Outfits From H&M That Will Make You Look Like You Hired a Stylist

Winter can be really hard to dress for. Your first priority is usually warmth, and for me, comfort comes a close second, ...

Just In: The Formula for a Truly Easy Winter Capsule Wardrobe

I’m going to make a bold claim: By creating a winter capsule wardrobe, I have genuinely managed to cut my ...

I Live in Leggings—7 Fresh Ways I’m Wearing Them This Winter

Let’s admit it—we’ve probably spent more time than we care to admit in leggings and a pair of Havaianas this summer, or ...

I Have The Row Taste on a COS Budget—Here Are 25 New-Season Buys I Love

When it comes to shopping on the high street, COS has a reputation for quality pieces and tailoring. The brand aesthetic ...

So Long, Ankle Boots—This Is the Shoe Fashion People Are Relying on This Season

For the longest time, I only had eyes for block-heel ankle boots; no other boot style got a look in. However, ...

Everyone Always Asks Me About Moisturisers—These Are the Best for Winter

Last Monday (I remember it clearly), I stepped through my front door, into the outside world, and felt my whole ...

The 11 Best Setting Powders, As Ranked by a Beauty Editor With Oily Skin

Setting powders are the Marmite of the makeup world—you either love them or you hate them. Yet despite having oily skin ...

The It List: Everything Our Editors Are Buying This Month

It’s felt like a long old month, hasn’t it? It seems as though it was only a moment ago that we were ...

These Glam Gifts are #BeautyTok-Approved

For the friend who’s bonafide #BeautyTok obsessed comes our curated list of internet-approved products. Whether you’re looking for the perfect ...

Yes, You Need a Going Out Top — Here’s Where to Get Yours

Ah, the going-out top. A Y2K closet staple for party girlies thanks to its ability to elevate a regular outfit ...

Dove and Nike Team Up to Launch An Innovative Online Coaching Program + More Beauty News

Dove and Nike’s new partnership promotes body confidence for girls in sports Photography Courtesy of JP Yim/Getty Images for Dove ...

I’ve Studied Victoria Beckham’s Winter Capsule Wardrobe—These 5 Pieces Are It

This autumn has been a lucky season for all Victoria Beckham fans. With the release of 4-part docuseries, Beckham, which chronicled the lives ...

We Found The 26 Best Tote Bags For Every Occasion

Somewhere between weekender bags and fashionable tiny purses lies a classic style that effortlessly delivers on both fronts: the tote. Defined by two over-the-shoulder ...

Maggie Smith Stars in Loewe’s Spring Campaign + More Fashion News

Dame Maggie Smith stuns in the new Loewe campaign Photography courtesy of Loewe Whether you know her as Professor McGonagall ...

Keys Are The Unexpected It Accessory To Keep Your Fall Style On Lock

The fashion industry is currently obsessed with wearability, making uniforms and capsule wardrobes the biggest fall “trends.” But the latest ...

Cocktails, Trophies and an Epic Gifting Suite: Inside Our Next in Beauty Awards

Hundreds of products, months of testing and a collective of industry leaders and experts later, last night, Who What Wear ...