Counterpoint: Global smartwatch market continues to decline in Q1 2025

OSTN Staff

It’s not looking great for the smartwatch industry as analysts from Counterpoint have recorded a fifth consecutive quarter of decline with 2% year-on-year slip. However, China is experiencing a surge in smartwatch shipments, with a whopping 37% year-on-year growth.

Experts point out two major reasons for the global smartwatch market decline. The first is the waning of Apple smartwatch sales, accompanied by a significant and persistent deceleration in India’s once-booming smartwatch market.

Still, Apple retains the top spot with 20% global share, while recording 9% decline in…