How Bec Judd is expanding her fashion empire

OSTN Staff

The mega WAG has unveiled her latest high-fashion role and it’s a dramatic departure from her activewear aesthetic. Known for her sporty luxe look, Judd is expanding her influence beyond her own athleisure brand, Jaggad, to rising Australian label, Ena Pelly.The mega WAG has curated a 26 piece collection for the “it” girl brand – known for its statement leather pieces – dubbed Ena Pelly x Bec Judd.“I have always kind of dipped my toe into fashion,” Judd said.“(Ena Pelly) certainly is more fashion, leather, luxe, coats, it does pair back well with Jaggad,” Judd said of the range, priced from $79 (ribbed tops) to $699 (leather jackets). “That’s what I live in – my whole wardrobe is sorted.”With 818,000 Instagram followers who hang off her every recommendation – from what she wears to beauty and homewares – the Jaggad co-owner said she is always looking for the next trend.And this season, that trend is leather.On set at News Corp’s shoot, the multi-tasking model and mother-of-four styled leather bomber jackets with a “legging or a skinny jean and a pair of heels (for) night-time, slick back a pony, add a red lip”.DATE NIGHT DRESSINGSpeaking of statement dressing, what is her never fails after-dark look for a date night with husband, ex-Carlton star Chris Judd?“It’s the fitted leather pant, a kitten heel – I don’t really wear high heels,” Judd said.“A fitted rib (top) and a leather bomber. If it’s a freezing night, I will put the faux fur, the recycled faux fur longline coat.”She also uses leather to dress up her signature look of sporty Jaggad leggings and sweaters – with a twist. “If you tie a black bomber around your waist, it automatically looks dressy,” Judd said. Oversized coats are one of her picks for winter dressing, which she teamed with a basic white T-shirt, jeans and a pair of crisp white sneakers. “You can also put it over activewear, you can put it over a tracksuit, you can put it over leggings and it takes it to that next level,” Judd said. As for makeup, Judd – who co-owns tanning powerhouse Spray Aus and makeup brand The Skincare Company – said her winter beauty look was “glowing skin and taking focus away from eyes”.“We have seen a move away from heavy, heavy eyes – it’s more just contour and a lash,” Judd said.“Not a lot of eyeliner or heavy everyshadow any more, it’s a fresh look but really pretty, still.“That less is more look.”Ena Pelly x Bec Judd edit is out now.

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