Kantar: Amazon has the most valuable brand globally, followed by Apple and Google

Kantar published its BrandZ report, which lists the most valuable brands globally. The #1 spot is held by Amazon with a brand value of $684 billion, up a whopping $268 billion (+64%) compared to last year.

It was the first to become a half-a-trillion-dollar brand, the second one is Apple, which holds the #2 spot with $612 billion (+74%), followed by Google at $458 billion (+42%).

Samsung is #42 on the list, Huawei is a bit further down in #50, then further down is Xiaomi at #70. This is an improvement of 11 places compared to last year and the brand now between Budweiser and…

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