C. Morgan Engel/Getty
- Student athletes can now profit off their followings thanks to changes in NCAA rules.
- That means brands and small businesses can tap into this new swath of influencers.
- Sign up for our free webinar on September 8 at 1 PM EST/10 AM PST for a conversation with experts.
This summer, the NCAA opened up a whole new market of influencers and entrepreneurs by instating an interim policy allowing college athletes to earn money off of their image and likeness. These students are the next round of power players in their generation with the ability to sign onto sponsorships, brand campaigns, and ambassador programs.
In this webinar, experts will explain how businesses of any size can maneuver this new market. We’ll talk about how to navigate individual college guidelines and state laws, the legal parameters of drafting contracts for student athletes, what incentives these burgeoning influencers will request to sweeten their deals, and what these partnerships could do for small businesses.
Join us for our free event on September 8 at 1 PM EST/10 AM PST.
Meet our panelists:
- Tim Nevius, NCAA investigator and founder of Nevius Legal
- Jon Chanti, executive vice president of influencer marketing agency Viral Nation
- Third panelist, TBA
Topics to be discussed include:
- The latest developments of the NCAA’s policies and how colleges across the country are responding.
- What legal considerations businesses should keep in mind when working with student athletes.
- How businesses can get student athletes to represent their brands.
- What student athletes look for in brands and what they expect in their contracts.
There will also be an opportunity to ask questions live during the webinar.
You can sign up here for our event.
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