Tech

Apple cuts iPhone 13 production estimates due to chip shortage

The ongoing chip crisis is apparently now big enough to even reach Apple – and this time we’re not talking about smartwatches, but the company’s main cash cow, the iPhone.

According to a new report from Bloomberg, Apple is likely to slash its projected production targets for the iPhone 13 family for 2021 by as many as 10 million units. This is happening because of prolonged chip shortages, which are now impacting the company’s most recent flagship smartphone line, according to “people with knowledge of the matter”.

Apple iPhone 13 Pro Max

Apple initially expected to make 90 million…

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