Activision Boosts Microsoft Q3 Gaming Business, But Actual Xbox Sales Collapse Continues

Microsoft has reported their results for Q3 2024 (which ran from the beginning of January to the end of March of this year) and it throws into very stark relief two narratives unfolding for Team Green. On the one hand, Microsoft Gaming revenue is up significantly overall following the purchase of Activision Blizzard, but the rest of the Xbox business has continued to suffer with console sales down badly year-on-year. Overall Microsoft Gaming revenue increased 51 percent compared to Q3 2023, but 55 percent of that increase game from Acti-Blizz. In other words, gaming would actually be down 4 percent […]

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